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Privacy Policy

At Changing Tides CPA, Inc., we are committed to protecting the privacy and security of personal information collected from our website visitors and clients. This Privacy Policy explains how we collect, use, share, and protect your information when you visit ChangingTidesCPA.com or engage with our services.

Information We Collect

We may collect personal information such as your name, email address, phone number, and other details you voluntarily provide through our website forms, consultations, or communications with us.

When you engage our services, we may also collect financial information and supporting documents necessary to provide those services. Please contact us for instructions on securely submitting sensitive financial or personal information.

We may automatically collect technical and usage information, including your IP address, browser type, device information, pages visited, and website interactions, through cookies and similar technologies.

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies and similar technologies to collect information about website activity, including:

  • Browser type and device information
  • Pages visited and time spent on the website
  • Traffic sources
  • Website interactions and events

We use this information to improve our website, content, and visitor experience.

Google processes information according to its own policies. Learn more by reviewing Google’s Privacy Policy and how Google uses information from sites and apps that use its services.

You can limit tracking through available website cookie settings, browser settings, or the Google Analytics Opt-Out Browser Add-on.

Google Ads and Remarketing

We may use Google Ads, remarketing, and related advertising features to promote our services and measure campaign performance.

These services may use cookies, pixels, and similar technologies to:

  • Measure advertising effectiveness
  • Track actions such as form submissions or appointment requests
  • Deliver relevant advertisements
  • Create advertising audiences, where permitted by applicable policies and law

Third-party vendors, including Google, may display our advertisements on other websites based on previous visits to our website.

You can manage personalized advertising preferences through Google’s My Ad Center and available website cookie settings.

Google Tag Manager

We use Google Tag Manager to manage website tags and scripts, including those supporting analytics, advertising, and conversion tracking.

The tags deployed through Google Tag Manager may collect information as described in this Privacy Policy. Information processed by third-party services is also subject to those services’ privacy policies.

How We Use Your Information

We may use the information we collect to:

  • Respond to inquiries and appointment requests
  • Provide requested services
  • Communicate with you about your engagement
  • Send updates or promotional communications, where permitted
  • Improve our website, services, and customer support
  • Measure website activity and advertising performance
  • Meet applicable legal and professional obligations

Sharing and Disclosure

We do not sell or rent client contact information or financial records.

We may share information with trusted service providers who help us operate our website, manage communications, or deliver our services. We may also share information with other professionals as authorized by you or as necessary for your engagement.

We may disclose information when required by law, legal process, or applicable professional obligations, or when reasonably necessary to protect our rights, property, or security.

Our use of advertising and analytics technologies may involve sharing online identifiers and website activity with third-party providers. Depending on applicable law, these activities may be considered a “sale,” “sharing,” or processing for targeted advertising.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of internet transmission or electronic storage is completely secure.

We retain personal information for as long as reasonably necessary to provide our services, fulfill the purposes described in this policy, and meet applicable legal, accounting, and professional recordkeeping requirements.

Your Choices and Rights

Depending on applicable law, you may have the right to request access to, correction of, or deletion of your personal information, subject to certain exceptions. We may need to verify your identity before fulfilling a request.

You may unsubscribe from promotional emails by following the instructions in those messages or contacting us directly. You may still receive communications related to your services or engagement.

You can also manage cookies through available website settings and your browser. Disabling certain cookies may affect website functionality.

Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, or applicable requirements. Any updates will be posted on this page.

Contact Us

If you have questions about this Privacy Policy, wish to submit a privacy request, or have concerns about how your information is handled, please contact:

Changing Tides CPA, Inc.
Phone: (904) 307-0854
Website: ChangingTidesCPA.com